O.G. LUMINOVA® soft hemp

Made with Soft hemp (100%) Fireworks neon color pattern fabric (made in Italy). Personalized as classic collar & Raglan sleeves.  The matched colors silk thread hand stitched. Used LumiNova® by NEMOTO & CO. LTD., Tokyo for our phosphorescent (glow-in-the-dark) buttons.  LumiNova® is free of radioactive substance and the world brightest phosphorescent material which used by Rolex and many other high end brand  watch manufacturers.
柔らかなイタリア製ネオンカラーの花火柄リネン生地100%。普通のアロハシャツにはない、シャツカラーに動きやすいラグランスリーブを合わせ仕立てました。花火のネオンカラーとマッチした色の絹糸でハンドステッチをかけてあります。蓄光ボタンにはネモト・ルミマテリアルの「N夜光 ルミノーバ」を使用。Rolexなど腕時計の夜光塗料で世界シェア100%の蓄光剤です。残光時間・残光輝度ともに世界一、しかも放射性物質や有害物質を一切含んでおりませんので安心です。

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Since the 1850s, tens of thousands of immigrants from Japan came to Hawaii as contract workers of the sugar and pineapple industries. Japanese migrants were still wearing Kimono that was brought from Japan. When the Kimono was worn out,They remade it for thier kid’s shirts.

The shirt was born from the heart of the *Mottainai. It probably looked as fresh and exotic kimono distinctive colors and patterns for local people and reflected in the very stylish. The begining of 1900, Local people started to make the shirts/ products used kimono or yukata fabric.

Since 1935, the US economy will continue to gradually recover from the recession of the Great Depression. At the same time, more people of the United States mainland they visited to Hawaii as a tourist. Aloha shirts had become popular not only in Japanese descent but also among Hawaiian too, When the tourists who came from the States saw the shirts and purchased as a souvenirs and brought it back to the States becoming gradually spread as Hawaii specialty, it became the roots of the current “aloha shirt”.

*Mottainai/もったいない is a Japanese term conveying a sense of regret concerning waste. The expression “Mottainai!” can be uttered alone as an exclamation when something useful,

*もったいない の心から生まれたそのシャツは、着物独特の色や柄が現地の人々にとって新鮮でエキゾチック、とてもオシャレに映ったのでしょう。1900年代のはじめに、そうした着物地のシャツを見た現地の人々が、それを真似して市販の着物や浴衣の生地でシャツを作って着るようになったといいます。

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